Photo used with permission by JKHendricks. All Rights Reserved
I actually just wanted to see what Boobs would look like in my title - and I know it’s great link bait :)! This post is actually about Sarah Fisher - you know one of the other women in this weekend’s Indy 500.
For those of you who don’t live in the greater Indianapolis area…or Indiana for that matter, the Indy 500 isn’t just a one day thing, it’s not even a weekend thing. It is a month long festival, sporting event, PR campaign and more. And one of the more intriguing stories has been Sarah Fisher and her fight to not only qualify for the race, but also in her attempt to keep her team solvent.
She had a few sponsors lined up, however, her main potential sponsor ResQ Energy Drink has yet to deliver on their promise of cash money. Fisher, has started her own team with her husband and has pretty much sunk all of her own money into the venture. In the meantime they have been looking for sponsorships to help get her through the month of May and continue the IRL season.
Racing is all about money - the well funded teams have definite advantages. They are the ones who can afford to go into the wind tunnels and other speedways and test. They can afford to try different set-ups with multiple cars. They are the ones who can bring back up cars, letting the drivers go all out during qualifying. The less funded teams are the ones who have to raise their foot off the gas in the corners during qualifying, trying to ensure that they don’t wreck and ruin any chance of running in the race.
Fisher, in my mind, is a solid driver, she has had a second place finish, and a few other top ten finishes all while driving for mid-level teams.
So what does this all have to do with sponsorships? Well, Sarah isn’t a sex symbol like Danica or even the newcomer Milka Duno. Racing is not only about driving well, it is about selling the driver to push the sponsor’s products. Fisher may not have the sex appeal of Danica but she has that down home goodness that so many in Indiana, the Midwest and elsewhere, really appreciate.
I think someone will eventually step up and give Fisher a shot…but I can’t help wonder if she had that sex appeal, showed a little boob, would a sponsor be stepping up sooner?
What do you think - is Fisher worth a sponsorship? If she were “sexier” would she be getting more sponsor love?
{This is going up at Nosebleed Radio as well}
5 responses so far ↓
1 Paul Barton // May 23, 2008 at 1:21 pm
If she were sexier I would sponsor her. I have been “following” her for a long time. She is more my type than Danica or Milfa oops Milka anyway, not that they aren’t hot. She need a big trophy. That will make her sexier to the sponsors.
2 Meg // May 23, 2008 at 1:38 pm
I came for the boobs, really.
The boobs create the draw, and then you follow up with something winning. No, no, I’m kidding.
Thing is, when I go to Sarah’s page, she’s pretty airbrushed from the get go, and then past the entry, she’s totally got a “hottie side glance” shot. Maybe no overt cleavage, but she’s a very All-American blonde.
She IS going for that, on some level. She’s just not doing it as blatantly as Danica is.
At the end of the day, I think she’s gotta go for the Midwest/conservative/home town niche, though, and not try and beat the brunettes at their game.
3 Chris // May 23, 2008 at 1:57 pm
See I put Boobs in the title and i get two comments in a matter of minutes :).
@Paul Barton I actually don’t find Milka (LOL on MILFA) that attractive - just me? Fisher does need a trophy but Danika had a good ride/sponsor long before her win…and Fisher has a second place finish in Kentucky on her resume.
@megfowler…wow, a comment from Meg, I feel honored :). I was actually surprised by her site with a few glam shots…but outside of that I have never seen her show anything “sexy”…I agree the whole Midwest good girl theme could carry her a long way!
4 Kelly H. // May 24, 2008 at 10:32 pm
Great post. She is talented and deserves a top-shelf sponsor. I admire her passion for going “all-in” and hope it pays off for her. She’s due for a strong showing and maybe tomorrow might be it!
5 Space // May 29, 2008 at 7:07 pm
Since when did “Sex Appeal” become more important than Skill. I think Danica, has made it a lot harder for female drivers due to the fact that she showed some skin. I don’t think anyone of the aforementioned women are “lookers” and should keep their clothes on and let their driving do their talking and campaigning for them.
Sara Fisher well get what she is due in time and same on Resq for not coming through with the cash.
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