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There is an interesting report from the Toronto Star about how the six Canadian teams made up 31% of the league’s ticket revenue last season.
Atop the list of income winners is the Maple Leafs, who nudged out the […]

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Indianapolis has been awarded the 2012 Super Bowl and the city is ecstatic and rightfully so - it is a big “Get” for a middle market like Indy. However one of the biggest arguments for going after the big game was and is based on the economic impact that the city could possibly receive from […]

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I ran across this article on SI.com (hat tip to @frankmartin on twitter for the link), about Kentucky coach Billy Gillespie offering an 8th grader a scholarship. I railed against the College Football signing day earlier this year and I have to say, this makes me even more confused and angry than that does.
I […]

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I ran across an interesting sports marketing/branding article over at the .think blog. .think is the blog from the creative folks at Brainstorm, a marketing and design firm. The post was about a re-branding effort for a local high school, the Hamilton Southeastern Royals, and their sports teams.
It was interesting to me for […]

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I want to preface this post with the fact that I love hockey. I grew up playing it in North Central Wisconsin and love the game at every level. So it’s not that I don’t want to love the NHL, I do, I just cannot accept what Gary Bettman has done the highest […]

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The Olympics are big business, especially this year’s Games, as marketers try to get their brand in front of a host nation with one of the fastest growing economies and the world’s largest population. So it was no surprise when I saw the above ad in SI’s Swimsuit edition this past week. […]

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I just ran across this trying to catch up on all of my post holiday reading. My day job is in marketing, albeit for a form builder called FormSpring, but I always love to read stories about sports and sports marketing. The business of sports often seems outrageous to me, trying to fathom […]

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